What are bottom of the pyramid markets and why do they matter?
Katy Mason; Ronika Chakrabarti; Ramendra Singh
| Year of publication: |
2013
|
|---|---|
| Authors: | Mason, Katy ; Chakrabarti, Ronika ; Singh, Ramendra |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 13.2013, 3, p. 401-404
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184397