What are likes worth? : a Facebook page field experiment
Daniel Mochon, Karen Johnson, Janet Schwartz, and Dan Ariely
| Year of publication: |
April 2017
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|---|---|
| Authors: | Mochon, Daniel ; Johnson, Karen H. ; Schwartz, Janet ; Ariely, Dan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 306-317
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| Subject: | Facebook | social media | online marketing | field experiment | Social Web | Social web | Online-Marketing | Internet marketing | Feldforschung | Field research | Experiment | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697386