What are the most important consumer decision factors when choosing an airline? : an emerging economy perspective
Diptiman Banerji and Victor Saha, Nihal Singh and Ritu Srivastava
| Year of publication: |
2023
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|---|---|
| Authors: | Banerji, Diptiman ; Saha, Victor ; Singh, Nihal ; Srivastava, Ritu |
| Subject: | Aviation industry | Fuzzy AHP | Modeling | Purchase decision-making | Qualitative research | Quantitative research | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Luftverkehr | Air transport | Entscheidung | Decision | Kaufentscheidung | Purchase decision | Schwellenländer | Emerging economies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-07-2021-0486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553043