What can I do for you? : optimal market segmentation in service markets
Peter-J. Jost, Anna Ressi
| Year of publication: |
2022
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|---|---|
| Authors: | Jost, Peter-J. ; Ressi, Anna |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 7, p. 2838-2852
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| Subject: | Bertrand paradox | market segmentation | personalized pricing | services | Marktsegmentierung | Market segmentation | Theorie | Theory | Dienstleistungsmarketing | Services marketing | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277115