"What can I(S) do for you?" : how technology enables service providers to elicit customers' preferences and deliver personalized service
Dario Bonaretti, Marcin Bartosiak, Tsz-Wai Lui, Gabriele Piccoli, Daniele Marchesani
| Year of publication: |
2020
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|---|---|
| Authors: | Bonaretti, Dario ; Bartosiak, Marcin ; Lui, Tsz-Wai ; Piccoli, Gabriele ; Marchesani, Daniele |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 6, p. 1-13
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| Subject: | Customer service systems | Customer value | Effective use | Faithful representation | Service personalization | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293431