What can monitoring our bank account cash flows say about our loyalty cards?
Year of publication: |
2023
|
---|---|
Authors: | Apergis, Emmanuel |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 1, p. 18-38
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Bankkonto | Bank account | Kontrolle | Control | Selbstorganisation | Self-organization | Großbritannien | United Kingdom |
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