What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Björn Frank; Gulimire Abulaiti; Takao Enkawa
| Year of publication: |
2012
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|---|---|
| Authors: | Frank, Björn ; Abulaiti, Gulimire ; Enkawa, Takao |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 683-700
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| Subject: | Konsumentenverhalten | Consumer behaviour | Chinesen | Chinese (People) | Japaner | Japanese (People) | Virales Marketing | Viral marketing | Kulturelle Identität | Cultural identity | Kundenzufriedenheit | Customer satisfaction | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579979