What claims best convey the quality of retailers' standard private label products?
Didier Louis, Cindy Lombart, Cindy G. Grappe, Fabien Durif, Charton-Vachet Florence and Olga Untilov
| Year of publication: |
2023
|
|---|---|
| Authors: | Louis, Didier ; Lombart, Cindy ; Grappe, Cindy G. ; Durif, Fabien ; Florence, Charton-Vachet ; Untilov, Olga |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 11, p. 1569-1587
|
| Subject: | Claim | CSR | Private label | Corporate Social Responsibility | Corporate social responsibility | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management | Produktqualität | Product quality | Standardisierung | Standardization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-11-2022-0437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484155