What comes after postmodernism? : implications for marketers
Year of publication: |
2015
|
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Authors: | Burns, David J. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 1, p. 59-74
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Subject: | marketing | philosophy of life | premodernism | modernism | postmodernism | transmodernism | Postmoderne | Postmodernism | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Marketing |
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