What constitutes a relationship? : Towards a conceptualisation of relationship marketing's central construct
Andreas Eggert ; Jens Stief. [Universität Kaiserslautern, Lehrstuhl für Marketing]
| Year of publication: |
1999
|
|---|---|
| Authors: | Eggert, Andreas ; Stief, Jens |
| Publisher: |
Kaiserslautern : Univ., Lehrstuhl für Marketing |
| Subject: | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 19 Bl. |
|---|---|
| Series: | Kaiserslauterer Schriftenreihe Marketing. - Kaiserslautern, ISSN 1435-8204. - Vol. H. [19]99,4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004028629