What consumers are looking for in strawberries : implications from market segmentation analysis
Jingjing Wang, Chengyan Yue, Karina Gallardo, Vicki McCracken, James Luby, Jim McFerson
| Year of publication: |
2017
|
|---|---|
| Authors: | Wang, Jingjing ; Yue, Chengyan ; Gallardo, Karina ; McCracken, Vicki A. ; Luby, James ; McFerson, Jim |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 33.2017, 1, p. 56-69
|
| Subject: | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21473 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713819