What convinces donors? : an analysis of donation-based crowdfunding projects from nonprofit charities : the case of South Korea
Year of publication: |
2022
|
---|---|
Authors: | Kim, Soobin ; Kang, Chulhee ; Engel, Rafael |
Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1542-7854, ZDB-ID 2069718-1. - Vol. 32.2022, 4, p. 627-649
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Subject: | donation-based crowdfunding | fundraising | heuristic-systematic model | nonprofits | Crowdfunding | Fundraising | Südkorea | South Korea | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Wohltätigkeit | Charity | Nonprofit-Marketing | Nonprofit marketing |
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