What defines "successful" university brands?
Year of publication: |
2010
|
---|---|
Authors: | Chapleo, Chris |
Published in: |
International journal of public sector management : IJPSM. - Bingley : Emerald, ISSN 0951-3558, ZDB-ID 616356-7. - Vol. 23.2010, 2, p. 169-183
|
Subject: | Hochschule | Higher education institution | Markenführung | Brand management | Nonprofit-Marketing | Nonprofit marketing | Großbritannien | United Kingdom |
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