What do Apple, IBM and P&G know? : How open innovation can help business – and yourself
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – So, one day you are called into your CEO's office, and she gets straight to the point: we need to innovate more, how do we do it? Slightly unnerved, you start to trot out the usual mantras of investment in research and development, be more efficient, hold a workshop or two on new ideas, and just as you are in full flow she stops you dead. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Year of publication: |
2011
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 3, p. 29-31
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | Competitive advantage | Corporate strategy | Research and development |
Saved in:
Saved in favorites
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