What do best employer surveys reveal about employer branding and intention to apply?
Year of publication: |
2014
|
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Authors: | Saini, Gordhan K. ; Rai, Purvi ; Chaudhary, Manoj J. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 2, p. 95-111
|
Subject: | employer survey | employer branding | employer attractiveness | brand management | emerging economies | Personalmarketing | HR marketing | Markenführung | Brand management | Personalbeschaffung | Recruitment | Schwellenländer | Emerging economies | Firmenimage | Corporate reputation | Personalmanagement | Human Resource Management | Erwerbstätigkeit | Employment |
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