What do customers get and give in return for loyalty program membership?
Jing Theng So; Tracey Danaher; Samir Gupta
| Year of publication: |
2015
|
|---|---|
| Authors: | So, Jing Theng ; Danaher, Tracey ; Gupta, Samir |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 3, p. 196-206
|
| Subject: | Loyalty program value | Program loyalty | Brand loyalty | Behavioral consequences | Customization | Structural equation modeling | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Markentreue | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383305