What Do They Know? Integrating the Core Concept of Customer Value into the Undergraduate Marketing Curriculum and Its Assessment
|Year of Publication:||
|Contributors:||Baker, Stacey Menzel; Kleine, Susan Schultz; Bennion, Mark|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience.
By: Allen, Chris T Published: (1992)
How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment.
By: Kleine, Susan Schultz Published: (1995)
A place for emotion in attitude models
By: Allen, Chris T. Published: (2005)