What do we know about fashion adoption groups? : a proposal and test of a model of fashion adoption
Year of publication: |
January 2017
|
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Authors: | Workman, Jane E. ; Lee, Seung-Hee |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 1, p. 61-69
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Subject: | Adopter groups | proposed model for fashion adoption | test of model | diffusion of innovations | Mode | Fashion | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Bekleidungsindustrie | Clothing industry |
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