What do you think, darling? : revisiting knowledge on purchase decisions of couples within households
by Elena Dinkevych and Robert Wilken
| Year of publication: |
2017
|
|---|---|
| Authors: | Dinkevych, Elena ; Wilken, Robert |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 4, p. 47-56
|
| Subject: | Joint Purchase Decision | Couples' Decision Making | Antecedents of Influence | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Entscheidung | Decision | Familienökonomik | Family economics | Haushaltsökonomik | Household economics | Familie | Family | Ehe | Marriage | Deutschland | Germany | Privater Haushalt | Household |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780913