What Does the Marketing Team Need, Description or Prescription? A Response to Comments by Andrew Ehrenberg
| Year of publication: |
1997
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|---|---|
| Authors: | Dyson, Paul ; Farr, Andy ; Hollis, Nigel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 1, p. 13-17
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