What drives Chinese Generation Z's purchase intentions for new Chinese style apparel? : a study from a stimulus-organism-response perspective
Xiao Huang and Fangyan Wu
| Year of publication: |
2025
|
|---|---|
| Authors: | Huang, Xiao ; Wu, Fangyan |
| Subject: | Attitudes | Cultural pride | Generation Z | New Chinese style apparel | S-O-R model | China | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Chinesen | Chinese (People) | Nationalkultur | National culture | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2024-0111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323707