What drives consumers to shop on mobile devices? : insights from a meta-analysis
Year of publication: |
2022
|
---|---|
Authors: | Luceri, Beatrice ; Bijmolt, Tammo H. A. ; Bellini, Silvia ; Aiolfi, Simone |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 1, p. 178-196
|
Subject: | Customer journey | Customer purchase behavior | Meta-analysis | Mobile shopping (m-shopping) | Retailing | Structural equation model | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Strukturgleichungsmodell | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
-
Kamble, Aakash Ashok, (2019)
-
Roy, Sanjit Kumar, (2014)
-
M-commerce : the nexus between mobile shopping service quality and loyalty
Omar, Suha, (2021)
- More ...
-
Impulse buying behavior: the mobile revolution
Bellini, Silvia, (2019)
-
Data-driven digital advertising : benefits and risks of online behavioral advertising
Aiolfi, Simone, (2021)
-
Using mobile while shopping in-store : a new model of impulse-buying behaviour
Aiolfi, Simone, (2022)
- More ...