What drives consumers to shop on mobile devices? : insights from a meta-analysis
Beatrice Luceri, T.H.A. (Tammo) Bijmolt, Silvia Bellini, Simone Aiolfi
| Year of publication: |
2022
|
|---|---|
| Authors: | Luceri, Beatrice ; Bijmolt, Tammo H. A. ; Bellini, Silvia ; Aiolfi, Simone |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 1, p. 178-196
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| Subject: | Customer journey | Customer purchase behavior | Meta-analysis | Mobile shopping (m-shopping) | Retailing | Structural equation model | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Strukturgleichungsmodell | Online-Handel | Online retailing | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207547