What drives customers' post-purchase price search intention in the context of online price matching guarantees
Hsin-Hui Lin, Timmy H. Tseng, Ching-Hsuan Yeh, Yi-Wen Liao, Yi-Shun Wang
| Year of publication: |
2020
|
|---|---|
| Authors: | Lin, Hsin-Hui ; Tseng, Timmy H. ; Yeh, Ching-Hsuan ; Liao, Yi-Wen ; Wang, Yi-Shun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-10
|
| Subject: | Customer value theory | Online price-matching guarantee (PMG) strategy | Post-purchase price search | Refund depth | Refund length | Refund scope | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Kundenwert | Customer value | Preiswettbewerb | Price competition | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.102015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238329