What drives customers to use virtual fitting rooms? : the moderating effect of fashion consciousness
Wenkun Zhang and Yanan Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Wenkun ; Wang, Yanan |
| Subject: | Fashion consciousness | Perceived security | Technology acceptance model | Usage intention | Innovationsakzeptanz | Innovation adoption | Mode | Fashion | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-04-2023-0099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323661