What drives employers' favorability ratings on employer review platforms? : the role of symbolic, personal, and emotional content
Year of publication: |
2024
|
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Authors: | Höllig, Christoph E. ; Tumasjan, Andranik ; Lievens, Filip |
Published in: |
International journal of selection and assessment : IJSA. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1468-2389, ZDB-ID 2027700-3. - Vol. 32.2024, 4, p. 579-593
|
Subject: | CATA | employer image | employer reviews | third-party employment branding | Personalmarketing | HR marketing | Emotion | Arbeitsmarkt | Labour market | Erwerbstätigkeit | Employment | Firmenimage | Corporate reputation | Beschäftigungseffekt | Employment effect |
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