What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Enrique Bigne, Carla Ruiz, Antonio Cuenca, Carmen Perez, Aitor Garcia
| Year of publication: |
2021
|
|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Ruiz Mafé, Carla ; Cuenca, Antonio ; Pérez-Cabañero, Carmen ; Garcia, Aitor |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-10
|
| Subject: | Deep learning | Dual-processing theory | Mature destinations | Perceived helpfulness | Sentiment analysis | User-generated content | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100570 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588607