What drives impulsive travel intention in tourism live streaming? : a chain mediation model based on SOR framework
Xuedong Liang, Yanda Huo and Peng Luo
| Year of publication: |
2024
|
|---|---|
| Authors: | Liang, Xuedong ; Huo, Yanda ; Luo, Peng |
| Subject: | Asia Pacific | authenticity | entertainment | impulsive travel intention | interactivity | physical presence | social presence | SOR framework | Tourism live streaming | tourism marketing | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Asiatisch-pazifischer Raum | Asia-Pacific region |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2024.2310175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513624