"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Angeliki Nikolinakou, Joe Phua, Eun Sook Kwon
| Year of publication: |
2021
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|---|---|
| Authors: | Nikolinakou, Angeliki ; Phua, Joe ; Kwon, Eun Sook |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 6, p. 559-577
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| Subject: | Self-expansion theory | Social media strategy | User-generated content | Content strategy | Social media sharing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00241-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012792848