What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Shofiya Yusri Salma and Hendy Mustiko Aji
| Year of publication: |
2023
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|---|---|
| Authors: | Salma, Shofiya Yusri ; Aji, Hendy Mustiko |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 5, p. 1346-1368
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| Subject: | Boycott | Brand judgment | Consumer animosity | French brands | Perceived efficacy | Subjective norm | Frankreich | France | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-04-2021-0128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314547