"What drives one to buy on impulse?" : a qualitative study with a Portuguese sample
Samuel Lins, Maria Marques, Sibele Aquino
| Alternative title: | “O que te leva a comprar por impulso?” : um estudo qualitativo com uma amostra Portuguesa |
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| Year of publication: |
2021
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| Authors: | Lins, Samuel ; Marques, Maria ; Aquino, Sibele Dias de |
| Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 5.2021, 1, p. 17-30
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| Subject: | Impulse buying | Consumer behaviour; | Buying intention | Konsumentenverhalten | Consumer behaviour | Portugal |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012416990