What drives responsible consumption in collectivistic developing countries? : an analysis of Vietnamese consumers' motivations with value-belief-norm theory
| Year of publication: |
2024
|
|---|---|
| Authors: | Nguyen, Thuy-Phuong ; Dekhili, Sihem |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 7, p. 7527-7543
|
| Subject: | collectivistic culture | personal values | purchase intent | responsible consumption | VBN theory | Vietnam | Konsumentenverhalten | Consumer behaviour | Viet Nam | Entwicklungsländer | Developing countries | Soziale Werte | Social values | Kollektivismus | Collectivism |
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