What exactly is marketing and public policy? : insights for JPPM researchers
J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, and Kristen L. Walker
| Year of publication: |
2022
|
|---|---|
| Authors: | Andrews, J. Craig ; Burton, Scot ; Gundlach, Gregory T. ; Hill, Ronald Paul ; Kees, Jeremy ; Netemeyer, Richard G. ; Walker, Kristen L. |
| Subject: | marketing and public policy | policy process | research contributions |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/07439156211042018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012703047