What goes around comes around : the effect of belief in karma on charitable donation behavior
Ming Chen, Xing-Yu (Marcos) Chu, Chien-Huang Lin, Shih-Heng Yu
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Ming ; Chu, Xing-Yu ; Lin, Chien-Huang ; Yu, Shih-Heng |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 5, p. 1065-1077
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| Subject: | belief | charitable appeal | donation | guilt appeal | karma | prosocial behavior | Fundraising | Wohltätigkeit | Charity | Soziales Verhalten | Social behaviour | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Gemeinnützige Organisation | Charitable organization | Experiment | Altruismus | Altruism | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013186916