What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig, Ellis A. van den Hende
| Year of publication: |
2019
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|---|---|
| Authors: | Laer, Tom van ; Escalas, Jennifer Edson ; Ludwig, Stephan ; Hende, Ellis van den |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 2, p. 267-285
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| Subject: | automated text analysis | computational linguistics | consumer reviews | narrative persuasion | narrative transportation | storytelling | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Linguistik | Linguistics | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033963