What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses
Year of publication: |
2013
|
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Authors: | Ursavas, Baris ; Hesapci-Sanaktekin, Ozlem |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 933-940
|
Subject: | Werbewirkung | Advertising effects | Musik | Music | Emotion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Experiment |
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