What has emotion got to do with it : the moderating effect of mission statement polarity on fundraising performance
Year of publication: |
2023
|
---|---|
Authors: | Willey, Sarah ; Aplin-Houtz, Matthew ; Casile, Maureen |
Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 16.2023, 3, p. 446-469
|
Subject: | Emotional polarity | Fundraising | Mission statements | Nonprofits | Philanthropy | Nonprofit-Organisation | Nonprofit organization | Emotion | Unternehmenskultur | Corporate culture | Wohltätigkeit | Charity | Öffentlichkeitsarbeit | Public relations |
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