"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Peter Magnusson; Stanford A. Westjohn; Srdan Zdravkovic
| Year of publication: |
2011
|
|---|---|
| Authors: | Magnusson, Peter ; Westjohn, Stanford A. ; Zdravkovic, Srdan |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 5, p. 454-472
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | Mehrebenenanalyse | Multi-level analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305317