What if you ask and they say yes? : consumers' willingness to disclose personal data is stronger than you think
Grzegorz Mazurek, Karolina Małagocka
| Year of publication: |
2019
|
|---|---|
| Authors: | Mazurek, Grzegorz ; Małagocka, Karolina |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 62.2019, 6, p. 751-759
|
| Subject: | Brand trust | Customer data management | Online privacy | Personal data | Privacy policy | Willingness to disclose | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Kundendaten | Customer data | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2019.07.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129193