What is a fair fare? : exploring the differences between perceived price fairness and perceived price unfairness
Year of publication: |
2019
|
---|---|
Authors: | Katyal, Kanupriya ; Kanetkar, Vinay ; Patro, Sanjay |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 18.2019, 2, p. 133-146
|
Subject: | Price fairness perceptions | Price unfairness perceptions | PLS-SEM | Second-order formative construct | Justice theories | Gerechtigkeit | Justice | Wahrnehmung | Perception | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Experiment | Preis | Price |
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