What is cool? : operationalizing the construct in an apparel context
Rodney C. Runyan; Mijeong Noh; Jon Mosier
| Year of publication: |
2013
|
|---|---|
| Authors: | Runyan, Rodney C. ; Noh, Mijeong ; Mosier, Jon |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 17.2013, 3, p. 322-340
|
| Subject: | Konsumentenverhalten | Altersgruppe | Bekleidung | USA |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184339