What is happening to my nearby stores? : the own- and cross-effect of a radical store transformation on existing customers
Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke, Felix Lehmkuhle, Murali Mantrala
| Year of publication: |
2024
|
|---|---|
| Authors: | Breugelmans, Els ; Hermans, Marleen ; Krafft, Manfred ; Kroschke, Mirja ; Lehmkuhle, Felix ; Mantrala, Murali K. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 1, p. 217-238
|
| Subject: | Major format change | Own- and cross-effect | Quasi-field experiment | Sales performance | Store choice |
| Description of contents: | Description [link.springer.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00946-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047091