What is qualitative research? : an overview and guidelines

Weng Marc Lim

Year of publication:	2025
Authors:	Lim, Weng Marc
Published in:	Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 2, p. 199-229
Subject:	qualitative \| grounded theory \| phenomenology \| ethnography \| netnography \| action research \| general inquiry \| narrative inquiry \| historical inquiry \| case study \| trustworthiness \| credibility \| dependability \| confirmability \| transferability \| artificial intelligence \| machine learning \| deep learning \| ethics \| Künstliche Intelligenz \| Artificial intelligence \| Qualitative Methode \| Qualitative method \| Grounded Theory \| Grounded theory \| Aktionsforschung \| Action research \| Wissenschaftliche Methode \| Scientific method \| Sozialwissenschaft \| Social sciences \| Marktforschung \| Market research

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/14413582241264619 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015415396