What is qualitative research? : an overview and guidelines
Weng Marc Lim
| Year of publication: |
2025
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|---|---|
| Authors: | Lim, Weng Marc |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 2, p. 199-229
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| Subject: | qualitative | grounded theory | phenomenology | ethnography | netnography | action research | general inquiry | narrative inquiry | historical inquiry | case study | trustworthiness | credibility | dependability | confirmability | transferability | artificial intelligence | machine learning | deep learning | ethics | Künstliche Intelligenz | Artificial intelligence | Qualitative Methode | Qualitative method | Grounded Theory | Grounded theory | Aktionsforschung | Action research | Wissenschaftliche Methode | Scientific method | Sozialwissenschaft | Social sciences | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241264619 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015415396