What is the role of commercialisation and reputation in product innovation success?
Yolanda Fuertes-Callén and Beatriz Cuéllar-Fernández
| Year of publication: |
April 2014
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|---|---|
| Authors: | Fuertes-Callén, Yolanda ; Cuéllar-Fernández, Beatriz |
| Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 16.2014, 1/3, p. 96-105
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| Subject: | high technology firms | innovation diffusion | commercialisation strategies | product reputation | PLS | Innovationsdiffusion | Innovation diffusion | Kommerzialisierung | Commercialization | Hochtechnologie | High technology | Reputation | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715020