What is the role of social media in (open) innovation strategies?
Year of publication: |
2020
|
---|---|
Authors: | Sharan Kaur Garib Singh |
Published in: |
Managing digital open innovation. - Singapore : World Scientific, ISBN 978-981-12-1922-1. - 2020, p. 465-491
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Subject: | Speed of ideation | innovation process phases | ambidexterity | co-designing | co-developing | synergies of knowledge | technological modalities | geographic dispersion | knowldge spillovers | hierarchical culture | integrative culture | appropriate value | large-scale online broadcasting | text-based features | virtual-based applications | Social Web | Social web | Innovationsmanagement | Innovation management | Spillover-Effekt | Spillover effect | Open Innovation | Open innovation | Innovation | Organisationale Ambidextrie | Ambidextrous organization | Wissenstransfer | Knowledge transfer |
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