What is to be expected? : optimizing the operationalization of consumer-brand relational norms
Katerina Makri, David Bourdin, Marc Herz
| Year of publication: |
2024
|
|---|---|
| Authors: | Makri, Katerina ; Bourdin, David ; Herz, Marc |
| Subject: | consumer-brand relational norms | normative rules | scale optimization | scale validation | Theorie | Theory | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Skalenertrag | Returns to scale |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133723