What kind of audience research will be required in future?
|Year of Publication:||
|Contributors:||Hulks, Bob; Santini, Gilles|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
MEDIA RESEARCH - 'It can't go on like this much longer' - Radical re-thinking is needed before the UK's joint industry media research hits the wall.
By: Hulks, Bob Published: (2001)
REGULARS - Wayside Pulpit - Is this the time for a re-build of UK TV audience research? Why not fix the quality first?
By: Hulks, Bob Published: (1999)
Wayside Pulpit - Why over-complicate press readership research? There's a simple solution: Split newspapers from magazines.
By: Hulks, Bob Published: (2002)