What makes a strategy work? : Some measures towards successful implementation

“It ain’t what you do, it’s the way that you do it – that’s what gets results”: words from a 1980s pop song that also happen to be sound business advice. After all, merely having a good strategy does not guarantee success. It must also be properly implemented. And with one study showing that only 30 percent of strategies are successfully implemented, there is obviously room for much improvement.

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Year of publication:	2003
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 11, p. 4-6
Publisher:	MCB UP Ltd
Subject:	Strategic management \| Implementation \| Communication

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540310504968 [DOI]
Source:	Other ZBW resources

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