What makes a useful online review? : implication for travel product websites
Zhiwei Liu; Sangwon Park
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Zhiwei ; Park, Sangwon |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 47.2015, p. 140-151
|
| Subject: | Travel products | Online reviews | Usefulness of online reviews | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Website | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010499466