What makes consumers recall banner ads in mobile applications
Mesut Çiçek, İrem Eren-Erdoğmuş, İkram Daştan
| Year of publication: |
2017
|
|---|---|
| Authors: | Çiçek, Mesut ; Eren-Erdoğmuş, İrem ; Daştan, İkram |
| Subject: | Mobile ads | Application | Banner advertising | In-App Banner Ads | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2017.122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011857560