What makes hospitality employers attractive to Gen Z? : a means-end-chain perspective
Year of publication: |
2023
|
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Authors: | Kapuściński, Grzegorz ; Zhang, Nathan ; Wang, Rachel |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 4, p. 602-616
|
Subject: | Employer attractiveness | employer branding | Gen Z | means-end-chain theory | employee benefits | values | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Betriebliche Sozialleistungen | Employee benefits | Krankenhaus | Hospital | Firmenimage | Corporate reputation | Gastgewerbe | Hospitality industry |
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